Why chasing happiness makes you miserable according to psychologists

January 5, 2026

In a world where constant happiness is marketed as a right rather than an occasional privilege, many of us find ourselves in a toxic cycle of chasing joy. But what if the pursuit of happiness is actually making us more miserable? This examination dives into the psychological phenomena behind the craving for happiness and reveals some unexpected truths about our quest for joy.

Highlights

  • 🔎 The Happiness Paradox: Striving for happiness directly often leads to decreased well-being.
  • 💔 Mental Exhaustion: The pursuit depletes crucial mental energy, reducing self-control.
  • 🌟 Indirect Pursuit: Embracing gratitude and personal growth can lead to greater happiness.

Did you know? Research shows that the more we pursue happiness, the more elusive it becomes!

The incessant quest to harness happiness feels almost instinctual. Books, apps, and influencers proclaim that happiness is a task to be tackled, a goal to shoot for. However, studies suggest that chasing happiness can have the opposite effect, trapping us in a downward spiral. A fascinating study from the University of Toronto Scarborough reveals that this chase exhausts our mental resources, turning our good intentions into harmful patterns.

The Mental Cost of Chasing Happiness

Many can relate to the feeling of coming home after a grueling workday, utterly drained. It’s as if the relentless pursuit of happiness mirrors this exhaustion. When I was navigating a particularly stressful job, I often turned to quick fixes: ordering takeout instead of cooking a healthy meal, or binge-watching shows rather than engaging in meaningful connections with friends. These choices stemmed from a depleted mental state. This is not merely anecdotal; researchers surveyed hundreds of individuals and found a direct correlation between striving for happiness and diminished self-control.

Sam Maglio, a marketing professor involved in the research, offers an enlightening perspective: the pursuit of happiness can create a “snowball effect,” amplifying our sense of depletion. Why? Because the very act of trying to feel happy diminishes our mental energy, just like grueling workouts leave us too tired for anything else. It’s a cruel irony many of us navigate daily.

In a striking experiment, participants displayed significantly less self-control after being exposed to materials emphasizing happiness. When presented with a bowl of chocolates, those primed for happiness indulged far more than those who weren’t. It’s a tantalizing illustration of how focusing too intently on happiness can impair our ability to resist temptation.

Misguided Expectations and Faux Happiness

Another contributing factor to this paradox is our unrealistic expectations of happiness. We often set lofty standards, believing that happiness must be intense and frequent. I’ve seen friends embark on elaborate New Year’s plans, only to emerge disappointed, having poured time and energy into an event that didn’t meet their fantasies. When researchers studied this phenomenon, they found that those with grand expectations experienced heightened dissatisfaction compared to those who simply opted for a more relaxed approach.

Moreover, our inability to accurately forecast what will truly make us happy compounds the problem. Have you ever embarked on a diet aiming for a specific weight or physical appearance? Many abandon these efforts when faced with the tough realities of maintaining a regimen, leaving them feeling frustrated and ultimately, less happy. This futile pursuit, often referred to as the “hedonic treadmill,” points to the cyclical nature of pleasure-based happiness that fizzles out, making way for feelings of inadequacy.

Rethinking the Happiness Approach

So, is the pursuit of happiness utterly futile? Not exactly. The key lies in understanding that happiness should not be treated like a commodity to be gathered. Maglio metaphorically highlights that clinging too tightly to happiness will only lead to disappointment—a revelation that resonates deeply in our pursuit-oriented culture. Instead, fostering gratitude and cherishing what we already possess often serves as a more effective pathway to joy.

The idea is simple: stop striving so hard for an elusive goal. Instead, shift the focus toward what already brings contentment. I remember a time I focused solely on achieving a promotion, convinced that the title would bring happiness. As I poured my energy into achieving this one goal, I neglected friendships and activities that fueled my well-being. In hindsight, the joy I sought throughout that stressful period was already present in the moments spent with close friends.

Strategies for Indirect Happiness

Moving forward, embracing an indirect approach to happiness proves beneficial. Tal Ben-Shahar, a positive psychologist, suggests pursuing happiness through what he calls SPIRE: spiritual, physical, intellectual, relational, and emotional well-being. This method encourages us to engage in activities that genuinely enrich our lives rather than fixate on singular happiness outcomes.

  • 🧘‍♂️ Cultivate Gratitude: Maintain a gratitude journal to recognize the simple joys around you.
  • 🏃‍♀️ Physical Activity: Engage in enjoyable physical activities rather than punishing workouts.
  • 👥 Focus on Others: Strengthen social connections instead of getting lost in your expectations.

As we navigate social media, where curated perfection reigns, it’s easy to feel that our own lives fall short. But by grounding ourselves in gratitude and diverse life elements, we can cultivate a life rich with meaning—often leading to that elusive happiness sneaking in when we least expect it.

In conclusion, the narrative surrounding happiness needs a makeover. Instead of positioning happiness as a fixed goal, embrace the journey and allow joy to unfold naturally. By adjusting our mindset toward acceptance, gratitude, and relational connections, we’re likely to find that happiness is less of an endpoint and more of a byproduct of a fulfilling life.